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Alexa Chung x Nails Inc = two new nail polish lines.

Alexa Chung x Nails Inc = two new nail polish lines.

Alexa Chung has been announced as the new face of 'Nails Inc' - replacing Poppy Delevingne - with a collaboration of two new nail lines on the way, which includes six texture-inspired polishes.

About the collaboration, Chung says: "Nails are the only area where I'll really get wacky with prints and colour - I pretty much only wear navy and black clothing on a day-to-day basis, but then I'll happily do a crazy nail, so Nails Inc was the perfect fit for me."

The new collections will be available online from August via the Nails Inc website.

Here’s some thoughts from Vogue UK:

"Chung's favourite, Alexa Cashmere - a mink-hued matt polish, is joined by the Erdem-inspired scarlet Alexa lace, an inky Alexa Silk, two glitter polishes named Alexa Sequins and Alexa Camo and a reworking of the brand's Leather polish - made famous when Chung posted a picture of herself wearing it at the British Fashion Awards in 2012, causing a global sell-out. A kale-infused range of nail care - Nailkale - will also launch in August, whilst four of the brand's bestselling shades have been enhanced with the same kale extract and the brand's Regenerating Complex for colour with conditioning benefits. Hence the Rankin-photographed campaign imagery of Chung laying on a bed of leafy greens."

And here’s an official campaign image:

[ Source: Vogue UK ]

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