Must-watch: The 1975 - 'Sincerity Is Scary' music video.

November 22, 2018 | by Shahlin Graves

The 1975

A little over a week out from the release of their upcoming new album, 'A Brief Inquiry Into Online Relationships' (out November 30th), The 1975 have shared a heartwarming music video for 'Sincerity Is Scary', which was directed by Warren Fu and contains a few easter eggs.

Firstly, the band's next single is hinted to be 'I Like America and America Likes Me'...

I LIKE AMERICAN & AMERICA LIKES ME, IS GONNA BE THE NEXT SINGLE BITCH I LOVE BEING CULTURED
That the title of this painting by Joseph Beuys @Truman_Black @the1975 @jamieoborne pic.twitter.com/xzUx15oynK

— Isabella(@XsBella) November 21, 2018

And there are several references to the 'A Change Of Heart' music video:

the 1975 on the door and clock pic.twitter.com/mnsSRU2qkK

— (@1975cheIs) November 21, 2018

And spot the cameos:

(the beautiful) @the1975 - sincerity is scaryhttps://t.co/OHrXYwhtP1 pic.twitter.com/cnKIOy0bBP

— no rome (@no_rome) November 21, 2018

One of the best especially this part pic.twitter.com/hbSTsVJpoQ

— (@Loiiis) November 21, 2018

Watch the 'Sincerity Is Scary' music video below...

And this new video for Genius also just came out:

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Zine #39 - The 1975

Our new The 1975 x Coup De Main limited-edition zine features a selection of exclusive photos and polaroids shot for The 1975's latest CDM covershoot, 'An Oral History Of Emo By Matty Healy' back-page, and also folds out into an A2 sized poster.

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