Must-watch: Florence + The Machine's 'How Big, How Blue, How Beautiful'.
Must-watch: Florence + The Machine's 'How Big, How Blue, How Beautiful'.
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It's happening, folks! Florence + The Machine are finally back in business.
In the past two days, a lot of speculation regarding Florence's new album has been floating around the Twittersphere. iTunes accidentally provided a banner for pre-ordering the album; Florence herself, changed her Twitter icon to what is supposedly the new album logo; song titles have been leaked; and lastly, Florence held a super secret album release party last night in London.
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This morning, though, Vevo revealed Florence + The Machine's "official" return through a small two-minute video titled, "How Big, How Blue, How Beautiful". We can only assume that the video is an intro to Album 3.
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In the video, which was directed by Tabitha Denholm and Vincent Haycock, you can hear new music which includes beautiful trumpet and harp sounds mixed with a few haunting vocals from Flo. Speaking of beautiful, Florence dances with herself (body double, obviously) in an abandoned auditorium before going off into the darkness. I interpreted it as Florence dancing with her old-self before letting her go to find a new inner peace... But that's just me.
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On Thursday, BBC Radio 1 will hold the world premiere of 'What Kind of Man' on air with Zane Lowe. Don't forget to tune in!
Watch the intro video below. What do you think?