Apple reverses no-pay policy 'cuz of Taylor Swift.
Apple reverses no-pay policy 'cuz of Taylor Swift.
![](https://coupdemainmagazine.com/sites/default/files/styles/hero_image/public/article/9202/hero-9202-1169817338.jpg?itok=TEw3udxp)
Following Taylor Swift’s open letter to Apple, the company have changed their minds and will now pay artists for the rights to stream their music during a 90-day free trial period.
In an interview with Billboard magazine, senior vice president of internet services and software Eddy Cue, said that it was Swift’s letter that changed his mind: "When I woke up this morning and saw what Taylor had written, it really solidified that we needed a change. And so that's why we decide we will now pay artists during the trial period."
Cue also confirmed that Apple will pay for the full cost of the 90-day trial: "We're certainly paying for it, yes. We're all in."
After having made the decision with Apple CEO Tim Cook, Cue called Swift: "I let her know that we heard her concerns and are making the changes. We have a long relationship with Taylor so I wanted her to hear directly from us."
TAYLOR IS CHANGING THE MUSIC INDUSTRY SINGLE-HANDEDLY, TBH.
About the news, Taylor has tweeted:
I am elated and relieved. Thank you for your words of support today. They listened to us.
— Taylor Swift (@taylorswift13) June 22, 2015
Cue tweeted:
We hear you @taylorswift13 and indie artists. Love, Apple
— Eddy Cue (@cue) June 22, 2015
#AppleMusic will pay artist for streaming, even during customer’s free trial period
— Eddy Cue (@cue) June 22, 2015
Apple will always make sure that artist are paid #iTunes #AppleMusic
— Eddy Cue (@cue) June 22, 2015