The 1975 tease lyrics for new song 'Sincerity Is Scary'.

The 1975 have announced that new song 'Sincerity Is Scary' will be premiered by Zane Lowe on Beats 1 this coming Thursday at 5pm BST / Friday at 4am NZT.

Here's the lyrics to ponder over:

Irony is ok, I suppose
Culture is to blame
You try and mask your pain in the most postmodern way
You lack substance when you say something like 'oh what a shame'
It's just a self-referential way that stops you having to be human
I'm assuming you'll balloon when you remove the dirty spoon and start consuming like a human, that's what I am assuming
I'm sure that you're not just another girl
I'm sure that you're gonna say that that was sexist
I feel like you're running out of all the things I like you for

Why can't we be friends, when we are lovers?
Because it always ends with us hating each other
Instead of calling me out you should be pulling me in
'I've just got one more thing to say'
Why would you believe you could control how you're perceived, when at you're best you're intermediately versed in your own feelings?
Keep on putting off conceiving
It's only you that you're deceiving
Oh, don't have a child, don't cramp your style, I'll leave it

And in other related news, this is a thing: