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Must-watch: The 1975 - 'Sincerity Is Scary' music video.

Must-watch: The 1975 - 'Sincerity Is Scary' music video.

A little over a week out from the release of their upcoming new album, 'A Brief Inquiry Into Online Relationships' (out November 30th), The 1975 have shared a heartwarming music video for 'Sincerity Is Scary', which was directed by Warren Fu and contains a few easter eggs.

Firstly, the band's next single is hinted to be 'I Like America and America Likes Me'...

And there are several references to the 'A Change Of Heart' music video:

And spot the cameos:

Watch the 'Sincerity Is Scary' music video below...

And this new video for Genius also just came out:

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