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Rihanna's Fenty Beauty launches their first mascara.

Rihanna's Fenty Beauty launches their first mascara.

Rihanna, of course, works Fenty Beauty's first ever mascara, 'Full Frontal', in these new campaign images photographed by Dennis Leupold.

Fenty Beauty is 100% cruelty free and you can shop the new mascara here.

Watch a tutorial from Rihanna below:

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