Gucci's 'Beloved' campaign x Harry Styles, Dakota Johnson + more.

Gucci has unveiled their new 'Beloved' campaign, centred around the likes of Harry Styles, Dakota Johnson, and Awkwafina appearing on The Beloved Show - a parody late-night talk show hosted by James Corden.

About the new campaign, Gucci creative director Alessandro Michele says:

"We went back in time to the original TV talk shows, where the protagonist is the bag itself, the big star. Very often these creations are named after influential women who conditioned the habits and customs of many. It is precisely because they have great personalities that in the industry we gave them these powerful names; and now we have them in a show and twisted with the idea that there were two stars: the bag and the actual talent. A game of cross-references between the two great protagonists.

I truly love and adore my handbags. Perhaps they will always be my greatest love, my favorite accessory. It was therefore natural for me to call some of the ones I created ‘Beloved.’ The name comes from my own personal experience and my love for them."