Foxes is the face of the new 'Adidas' Energy Boost footwear collection.

UK singer-songwriter Louisa Rose Allen, a.k.a. Foxes, has been named the face of the new 'Adidas' Energy Boost footwear collection.

Apparently, the new shoes are designed to give runners great "energy return"… whatever that means?

About the announcement, Foxes said via her official Facebook page: "So I've had to keep this news quiet for a little while, but I'm really excited to be working with adidas Running this summer! I've always loved adidas so I was thrilled when they asked me to get involved in their latest project! Keep an eye out for some exciting stuff coming soon via #fromwhereirun. What do you think, pink or black & white?"

Check out more looks from the campaign below…