First-look: Selena Gomez x PUMA.

Joining her beau Abel Tesfaye (The Weeknd), Selena Gomez has just been announced as a new ambassador for PUMA, and will be the face of their Phenom footwear collection.

About the news, Gomez says: "Being part of the PUMA family is very exciting for me. PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works."