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JessB - ‘Set It Off’ music video.

JessB - ‘Set It Off’ music video.

New Zealand rapper JessB has released a music video for her latest single ‘Set It Off’ (lifted from her just released ‘Bloom’ EP), which features an array of cameos - including Madeleine Sami, Chlöe Swarbrick, Suzanne Paul, and The Northern Mystics netball team (the team that JessB used to play on).

About the video, the director duo Connie Cash (Paloma Schneideman and Shaki Wasasala) said: “The inspiration came from us spit balling ideas about ways we could physicalise the exclusive nature of how women are treated in hip-hop. Given Jess' sporting past, we thought netball was an interesting parallel to 'female emcees', because specifically in Aotearoa, although we are seen to be one of the best in the world at netball, no one really cares about it on the mainstream stage.”

Watch the music video below…

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