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Celebrating 10 years of Lorde's 'Pure Heroine' album.

Celebrating 10 years of Lorde's 'Pure Heroine' album.

Lorde sent out a special email this morning to celebrate 10 years of her debut album, 'Pure Heroine'.

She shared in the email this morning: "Now, might U have noticed it’s 2013 mode round here????????? Yes that’s right, it’s a very special anniversary… Pure Heroine is...

˚ ༘♡ ⋆。TEN ˚*ੈ✩‧₊˚ YEARS ˚༘♡ ⋆。˚ OLD ੈ✩‧₊˚ TODAY ! ˚ ༘♡ ⋆。˚

You may (like me most of the time) hold the opinion that this album has been MYTHOLOGISED QUITE ENOUGH, but a milestone is a milestone, so I thought coming here and typing some shit to u about this time would be a fun thing for those who care."

There is some special limited-edition merchandise available to purchase - check it out here

She shares further:

"When I was fourteen, my greatest work of art was my bedroom. A very cool, very classic teenage bedroom, Andie’s and Duckie’s from Pretty in Pink meets the Virgin Suicides— fairy lights, fabric on the ceiling, candles, stolen road signs (badman), paper lanterns, beer crate shelves, magazine pictures and club night posters and permanent marker on the walls. Bliss! I’d sit up there and vibe out, taking a lot of selfies. Creating a small-scale work of art using the self, and then examining the product from every angle, was the best method I had to express myself and exercise creativity at that time, and I now see it as an important PH incubation phase, whether I knew it or not. Something really amazing about a young person starting to see their own face and body for the first time, coming to a very secret understanding that they are beautiful. 

I started to smoke weed, which gave me a deeper understanding of sensory pleasure, and allowed me to start to see my world as a possible work of art. I’d go on long walks around the neighbourhood, and began to mythologise the stuff around me (big empty floodlit rugby fields/bus rides/dark streets/boredom/isolation) into the motifs that would become Pure Heroine. I wore a lot of like, navy lipsticks from the 2 dollar shop. God, this aesthetic, It’s just TOO MUCH."

Listen to a monumental track from the era below...

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