Harry Styles launches new song 'Adore You' with a tourism campaign for the island of Eroda.

To promote his upcoming new single 'Adore You' (out December 6th), Harry Styles has unleashed a viral marketing campaign which centres around the fictional isle of Eroda - i.e. adore spelt backwards.

Click on the website and go to attractions... this picture looks like the same location Harry filmed that mysterious mv.. also cherry street and golden way.... 2 of the tracks on fine line pic.twitter.com/u9Cm1u9XxY
— Lora LVE ON TOUR (@finelinelora) November 24, 2019

Now people are seeing the eroda ad because it’s linked to Harry’s website pic.twitter.com/qZJ21kUWFs
— Lora LVE ON TOUR (@finelinelora) November 25, 2019

Promotional posters for “Adore You” have recently been spotted in New York!

November 30, 2019 • @eversincewoman pic.twitter.com/n9KnClsQfE
— Harry Updates. (@TheHarryNews) November 30, 2019

Looks like we're going to get a scenic Scottish music video:

Harry filming a video in Scotland back in August (via @ljpzone) pic.twitter.com/NxsLXP9teg
— HSD (@hsdaily) November 29, 2019

Harry filming a music video on August!

pic.twitter.com/nfKqtSSBjD
— TKU Media (@UpdateHLHQ) November 29, 2019

And there's this ad which has been spotted playing in cinemas:

An advert featuring Harry has begun playing at cinemas.

November 29, 2019 • @CherryStreet94 pic.twitter.com/zsjYzTWX3D
— Harry Updates. (@TheHarryNews) November 29, 2019

Standard Saturday evening in the projection room of the @screen_machine nothing unusual here. #VisitEroda pic.twitter.com/LnrvW9OXnI
— Dave Redshaw (@RedshawDave) November 30, 2019

And this ad online: