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Florence Welch is the face of Gucci's new fragrance.

Florence Welch is the face of Gucci's new fragrance.

Florence + The Machine frontwoman Florence Welch fronts Gucci's new fragrance campaign for 'Gucci Bloom' - along with the likes of fashion designer Susie Cave, actress Jodie Turner-Smith, and living legend Anjelica Huston.

More from the campaign below:

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